Regulation | 23 March, 2023 at 4:38 PM
European Commission unveils green claims rules to prevent consumer greenwashing
The European Commission on Wednesday unveiled the proposed “Directive on Green Claims,” a new set of rules requiring companies to substantiate and verify their environmental claims and labels, aimed at protecting consumers from greenwashing. Under the proposal, consumers will have more clarity, stronger reassurance that when something is sold as green, it actually is green, and better quality information to choose environment-friendly products and services.
