The campaign will be extended until the end of February 2024.

"The campaign represents the continuation of a sustainability initiative, initiated in 2019, through which Danone Romania, Penny, and Tetra Pak aim to raise awareness of the need to behave responsibly towards the environment", announced Danone.

Throughout the year, consumers had the opportunity to bring in Tetra Pak-branded product packaging and drop it off at Penny store cash registers nationwide. In exchange for 5 Tetra Pak packaging, customers received a free Activia drinking product.

In 2021, Danone Romania invested €4 million in Tetra Pak equipment for the production of yogurts from the Danone, Activia, and Danonino drinking ranges. These packages are made 93% from plants.