The campaign starts on February 1 and runs for 3 months until April 25 in all Penny stores in Bucharest. The list of participating stores as well as the conditions of participation can be consulted in the campaign regulations available here.
"Sustainability is an integral part of our plans, both those addressed to partners, suppliers, and those aimed at consumers, with an emphasis on sustainable packaging. Year after year, we take important steps towards a circular approach, but only together can we achieve this goal. Thus, we are happy to develop together with Penny Romania and GreenPoint Management the "Collect you, we win all ECOBONUS" campaign that encourages consumers to adopt responsible behavior. With every PET collected, we reduce packaging waste and turn it into resources that, through recycling, give life to new packaging with a much reduced carbon footprint, such as the packaging of our Dorna mineral water", said Alice Nichita, Corporate Affairs & Sustainability Director, Coca-Cola HBC Romania.
The initiative started in 2020, through the ECOBON pilot project, and this year it aims to get even more people to learn responsible behaviors that can bring them rewards: for at least 10 PETs collected, the automatic machines issue a ticket with a unique code through which participants are automatically entered into the weekly raffles where they can win one of 216 shopping vouchers at Penny worth 150 lei each. Because every choice of responsible consumption deserves to be rewarded, when collecting 20 Dorna bottles made of 100% recycled PET, consumers win a voucher worth 10 lei on the spot.
"People need to know concretely why it is important to recycle and to have access to resources that will allow them to adopt this responsible behavior in the long term. We have installed RVM machines that can read the EAN codes on Dorna rPETs in each of the 18 stores in Bucharest, and we intend to expand this innovation nationwide. Every recycled PET counts and means care for us, for nature and for the community", said Claudia Ivan, Sustainability Manager, Penny Romania.
Also, Coca-Cola HBC, Penny Romania and GreenPoint Management transform the Dorna packaging collected in all 18 stores in Bucharest into Ecobonus for an environmental cause of the Bucharest Community Foundation, namely OPEN, a project developed by Climatosfera and the Bucharest Technical University of Construction.
The project aims to return to the community a green area of 2,400 square meters from the Tei student campus, with several functions: Urban Park Area - open to all people in the neighborhood for recreational activities and a small play space, Urban Garden Area - agricultural educational space urban, where people learn how to grow crops suitable for the urban environment, how to reduce their carbon footprint and how to be part of the circular economy.
"GreenPoint Management is pleased to be involved in sustainability actions aimed at supporting the local community and protecting the environment. Traditionally, modern society has been based on linear systems, where resources are extracted from nature, processed and made into products, used and finally disposed of as waste. In recent decades, as the efficient use of resources has become a necessity, encouraging businesses and consumers to reduce, reuse and recycle waste is becoming a mandatory mission in any type of activity. Now the focus is on adopting a circular economy, where the waste of one economic cycle becomes the resources of another economic flow", said Dan Ceaușescu, Executive Director of GreenPoint Management.
