Nokian Tyres joins Polestar 0 project to create first climate-neutral car

Alina Oprea
The electric vehicle manufacturer Polestar's project targets to eliminate all greenhouse gas emissions stemming from the production and end-of-life of the car. Nokian Tyres contributes to the project by developing climate-neutral premium tires.  

The target of the Polestar 0 project is that throughout the car's supply chain, manufacturing processes, and end-of-life, all sources of CO2 emissions will be eliminated without offsetting them. The approach encompasses collaboration across the entire development process and value chain, from suppliers to retailers. Each component has to be climate-neutral, and so do their value chains.

“This type of partnership is a perfect match when it comes to Nokian Tyres' values, business, and our ambitious work on sustainability. The collaboration, research, and results achieved will have broader benefits outside this project, as new ways of decreasing the carbon footprints of different business activities will be created. Some of them may be available already before 2030 when the project goal is set. For example, the tire innovations created during the Polestar 0 project will be utilized in Nokian Tyres' products as soon as it is possible”, says Teemu Soini, Head of Innovation and Development from Nokian Tyres.

Nokian Tyres is a frontrunner in sustainability in the tire industry. Nokian Tyres developed the world's first winter tire in 1934, and since then, the company has been innovating for safe and sustainable driving. Last year, the company introduced the Nokian Tyres Green Step concept tire with its design consisting of 93% of the materials either recycled or renewable. As the pioneers of the tire industry, electric cars have been at the core of Nokian Tyres R&D for over a decade, and its whole premium tire selection is EV compatible.

“Nokian Tyres has shown sustainability leadership in the tire industry before, and we're determined to do it again – this time by developing climate-neutral tires. Tackling the climate crisis takes innovation, creativity, and collaboration across industries”, says Soini.

 “Nokian Tyres has done extensive work on reducing greenhouse gas emissions and creating energy-efficient, sustainable tires. Their proven track record, experience, and knowledge will be very valuable for us in the Polestar 0 Project when we together research eliminating greenhouse gas emissions. I look forward to cooperating with Nokian Tyres in developing the car of the future,” says Hans Pehrson, Head of the Polestar 0 Project.

Nokian Tyres opened the world's first zero CO2 emission tire factory in 2024. This year, Nokian Tyres celebrated the groundbreaking of its new factory in Oradea, Romania.

”The factory is making history as the world's first zero CO2 emission tire factory. It will be an industry benchmark with a holistic approach to sustainability, including the use of solely green energy sources, and energy-efficient and highly automated processes. In addition, the factory aims for the same zero waste to landfill standard from production as at the company's other factories in Finland and in the US”, according to the company.

The first tires are scheduled to be produced in Romania in 2024, and commercial production is expected to begin in 2025.

Polestar is a Swedish premium electric vehicle manufacturer founded by Volvo Cars and Geely Holding in 2017. Polestar is headquartered in Gothenburg, Sweden, and its cars are available online in 27 markets globally across North America, Europe, and Asia Pacific.

RECOMMENDED
ING Bank Romania aims for net-zero in its own operations
Finance

ING Bank Romania aims for net-zero in its own operations

ING Bank Romania has invested €11 million in the past 11 years in environmental actions in Romania and €1.2 million were donated in 2022 alone for vulnerable groups' support, says Alexandra Maier, Sustainability Manager at ING Bank Romania.

DS Smith reduces CO2 emissions by 10%
Environment

DS Smith reduces CO2 emissions by 10%

In line with its decarbonization objectives, DS Smith has this year reduced CO2 emissions by 10% (15% compared to 2019) and achieved a 4% reduction in water consumption in paper mills in areas exposed to the risk of stress hydric.

Architect Matius Ichim: Lack of education in terms of ESG is the challenge
Real estate

Architect Matius Ichim: "Lack of education in terms of ESG is the challenge"

Lack of education in terms of ESG (environmental, social, and governance) and a poor number of good practice solutions are two of the challenges in the field, says Matius Ichim, Architect at Matius Studio and owner of the retail platform www.prioretail.ro. He talked to Green Forum about the advantages of a sustainably built commercial space. He says that 15-20% of the operating networks in Romania have started implementing ESG key principles in their fit-out design and close to 5% in full sustainable standards.

RECOMMENDED FROM THE HOME PAGE
READ MORE
Green Forum  |  20 June, 2024 at 8:04 AM